Archive | Advertising

WHAT ADVERTISING WORKS AND WHAT DOESN’T?

It’s an old adage. “We know that half of advertising doesn’t work.  The problem is… We don’t know which half.”   Realtors® are fortunate in this regard.  They do know what advertising doesn’t work.  Or, if they don’t, at least they have the information available to them.   The information can be found in the […]

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