This Article In Realty Times By Their Staff On May 23rd, 2015 Seems Like It Is Speaking Directly To Me
Been there done that. Went to classes, then been there, done that again. I know a lot of real estaters are not using email correctly. In my classes, many licensees admit they do not use email marketing at all. To have a change in your income, there has to be a change in your output.
A Summary Of The Article:
#1 Offering promotional content with no real value. Give them useful information. Not every post a listing.
#2 Generic or cliché subject lines: In the past, way past, we used to say the important sentence on any mailer is your P.S. That would be your call for action. Now, the most important item is your subject line. The delete key is very quick. I have always been told to put some numbers in my subject line, 10 Ways to More Leads. This one I am going to take to heart.
#3 Not enough updates: The authors who have the famous Realty Times newsletters know their stuff. They have walked the walk. They say to send a monthly newsletter, people want to know what is happening, and like to know more about their home values.
#4 Erratic, unpredictable schedule: This rule I just broke. I normally send an email every two weeks, using my Facebook posts from the prior two weeks with information and a commercial here and there. Big work project; so missed a week. Will be back on schedule in my next mailing.
#5 Don’t be afraid of long emails: if it takes a little more space to tell your important story, get at it. However, be concise, pithy, word smart, but sometimes you may have more to use more than 140 characters.
#6 Be personal: Make your address personal and their address personal
#7 Do not skip a P. S. This could still be a call to action, some people read the end first of some emails.
#8 Weak or no call to action: Put some call to action even if it is only, “Reply if you have any questions.”
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