Born 2010 to Present: Generation Alpha
Born 1997 to 2010: Generation Z
Born 1981 to 1997: Millennials
Born 1965 to 1980: Generation X
Born 1946 to 1964: Baby Boomers
Born 1928 to 1945: Silent Generation
Pre-1928 Greatest Generation
The TV advertisers are always looking for the Millennials and pay more money for programs they favor. Today, millennials would be 26 to 42. I read that a high percentage of those people are still living at home and are single with no homes to furnish and repair. The baby boomers in their highest periods of earning with college tuition completed would seem like good targets to me.
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